Hotel group Jumeirah International has turned to Weber Shandwick
Worldwide to build the company's international profile outside the
WSW corporate director Marcus Smith heads the account for the
Dubai-based group, which has established itself as one of the world's
most prestigious hospitality firms, with properties including the famous
sail-shaped hotel Burj Al Arab, The Beach Hotel and Emirates Towers.
Smith said: 'Our brief is to raise the profiles of the properties and of
the Jumeirah group, which has been largely overshadowed by the
It is believed WSW pitched against up to six agencies for the six-figure
'Jumeirah is a prestigious name in the hotel and tourism sector and this
will enable us to launch a consistent message across several markets
internationally,' Smith added.