Venture capital company MTI has appointed Grandfield as its sole -
and first - external PR consultancy.
Watford-based MTI manages funds in excess of £157m, focusing
primarily on the technology sector, providing backing for launches and
to aid the development or recovery of existing firms.
Grandfield is tasked with providing corporate and financial PR help to
enhance MTI's reputation, and to build the firm's profile as experienced
business generators.
Associate director Nick Moreno heads the account, reporting to MTI chief
executive and founder Dr Paul Castle.
Grandfield's appointment is the first time MTI has taken on external PR
help in its 18-year history.
Grandfield CEO Nick Boakes described the two firms as 'natural
partners'.
The contract will run for an initial one-year period, and was sealed
following a pitch against three other agencies.
