Thus chooses BLI to raise its profile in business press

Scottish Power's voice, data and internet services company Thus has

appointed telecoms specialist BLI to help it weather the economic


The agency will handle trade and technical PR as well as seeking to

raise the company's profile on the national business pages. It will also

work on coverage of exhibitions and conferences.

Thus director of corporate communications Ian Hood said: 'This is a hard

period for the telecoms market. BLI's brief is to lift the profile of

Thus and maximise coverage.'

Agency MD Edward Lloyd said the firm would seek vertical markets in

which to raise the company's profile: 'The market is competitive at the

moment and companies are changing their offerings to fit in with the


'With the downturn we will be working hard to provide a cost effective

solution to their needs,' he added.

Hood said the contract of incumbent Lewis came to an end and he used the

opportunity to talk to other agencies.

Lloyd previously worked with Hood when the agency ran the trade and

technical PR remit for cable firm Telewest, from where Hood joined


Thus offers high-speed internet services for corporates as well as the

Demon Internet domestic ISP service.

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