Online mobile services company T-Motion has hired Brands2Life to
handle consumer, corporate and trade PR as the company rolls out its UK
T-Motion is the mobile content arm of Deutsche Telekom, the parent
company of operator One2One, which last month appointed Neil Lovell as
director of corporate communications for the UK (PRWeek, 5 October).
Brands2Life will give strategic advice, IR and influencer relations and
event management to the company. The account had been held by Hill &
Knowlton but was put out to pitch this summer.
Brands2Life co-founder Sarah Scales said the consumer work would involve
introducing consumers to mobile services such as dating, online chat and
'We will be looking at what messages we need to take to the market. We
have already handled the announcement of T-Plus which is a premium
content service involving sports, financial news, music and
entertainment,' she said.
'The challenge is to educate the marketplace on the value of mobile
content, and the validity of the T-Motion business model which involves
premium content,' Scales added.
The agency has also been tasked with doing some corporate PR for the
parent company in Germany. The account will be run by Scales, who will
report to Elaine Devereux, T-Motion head of PR.