Yellow Pages' online arm Yell.com has handed its business database
PR brief to B2B tech specialist agency Strategic Alliance
International.
The appointment marks the first time Yell.com has appointed an external
PR agency for this division.
SAI will work on a remit to provide B2B PR advice and support, alongside
running a UK media relations programme.
The agency is understood to have won the account following a five-way
competitive pitch. SAI managing director Nigel Parker said a team of
three would work on the brief, headed by account director Alan King.
Yell's business database - the firm's direct marketing operation -
provides a source of UK business information.
SAI, which is based in Amersham, launched in 1991 and has 30 staff.
