Strategic Alliance International wins account

Yellow Pages' online arm has handed its business database

PR brief to B2B tech specialist agency Strategic Alliance


The appointment marks the first time has appointed an external

PR agency for this division.

SAI will work on a remit to provide B2B PR advice and support, alongside

running a UK media relations programme.

The agency is understood to have won the account following a five-way

competitive pitch. SAI managing director Nigel Parker said a team of

three would work on the brief, headed by account director Alan King.

Yell's business database - the firm's direct marketing operation -

provides a source of UK business information.

SAI, which is based in Amersham, launched in 1991 and has 30 staff.

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