Jim Beam holds pitch for Whyte and Mackay job

Distiller Jim Beam Brands is to repitch the consumer PR account for

its Whyte and Mackay whisky brand as it looks to appoint a retained

agency for next year.

Three-year incumbent Hill & Knowlton has indicated it will participate

in the pitch. A brief for the account is to be dispatched to agencies

within the next month.

The repitch follows a communications review that sees Harrison Cowley

taken on to establish a press office for JBB's scotch brands.

HC associate director Andrew Jarvie confirmed his agency would also take

part in the pitch process.

Another spokesperson for HC described the account as aimed at 'raising

brand profile primarily within the 35-plus target market'.

HC's appointment was made without a competitive pitch, and was won on

the back of work the agency had previously undertaken for Maxxium, the

distributor of JBB products.

Jarvie leads the account at HC, having returned for a second spell at

the agency in June following a 12-month stint as communications manager

for Maxxium (PRWeek, 15 June).

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