Kieron Collins has been made controller of programmes at Granada
Collins is currently editor, BBC Manchester, entertainment and features,
and will have responsibility for all Granada TV's regional output
programming when he joins the company in January 2002.
He will report to John Whiston, Granada Content North director of
Much of Collins' new role is strategic: 'It is about where you want
programmes and strands to be in two or three years' time.'
But he said PR agencies are crucial to the operation. 'PROs can interact
at many levels, with the newsroom and with regional programming. We rely
on (PRWeek) readers to communicate their news. Granada TV must be seen
to be the first place in the north-west you come if you have a story to
Collins was a producer at Granada prior to joining the BBC, where he has
spent three years. His first job was as a reporter on Media Week.