INTERNATIONAL: Lewis boosts its global presence with Sydney arm

SYDNEY: Technology firm Lewis PR is expanding further across the

globe with the launch of an Australian bureau in Sydney.

London-headquartered Lewis has recruited Edelman PR's former Australian

technology practice V-P David Bass to lead the office.

The operation, based in the Cremorne district, opens its doors with five

clients and will be used as a gateway to the Asia-Pacific region.

Lewis V-P of operations Ilona Hitel said the division will bring the

agency a step closer to its aims of a global presence.

Lewis also launched offices in Boston and Maastricht, Holland, last

year, bringing the agency's number of wholly-owned subsidiaries to


The Sydney launch comes just a week after the announcement Weber

Shandwick Worldwide is to close its Melbourne office and focus on its

Sydney operations (PRWeek, 26 October).

Edited by Holly Williams.

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