Exposure will work on campaigns targeting trade media at the beginning of the year around Power Rangers’ 20th anniversary. It will also help relaunch the Paul Frank brand and expand into consumer work later in the year.
Saban Brands senior vice-president, international licensing, Kirk Bloomgarden said: ‘Exposure was a natural choice for us, having brand, entertainment and fashion expertise and the ability to create real cultural connections for brands.
‘We are excited about working together on Paul Frank and Power Rangers projects in Europe next year and look forward to announcing further details about our plans soon.’
Exposure comms director Maneeze Chowdhury said: ‘We’re excited to be helping bring Power Rangers and Paul Frank to new audiences, creating some exciting cultural connections that will invigorate these iconic brands.’
Saban Brands bought the rights to Power Rangers back from Disney in 2010 after selling to the corporation in 2001. Since Saban created the television show in 1993 it has generated more than $5bn in worldwide revenue, including licensed toys and products.
In the same year Saban also acquired the Paul Frank accessories company, which originated in southern California and is known for its monkey logo.
Saban Brands also owns kids entertainment brands Digimon, Zui.com and Vortexx.
