Christian pressure group the Evangelical Alliance has launched a
campaign to boost the role of churches in society.
The £2m campaign, to run until December 2002, is the group's
biggest ever.
The Alliance aims to increase the number and scope of church projects
nationwide through a campaign to combat what senior communications
officer Lorna Madden calls 'morally deficient values of 21st century
Britain'.
She said: 'These include drug issues, teenage pregnancy and divorce. The
aim is to promote Christian values and, in turn, increase the work of
churches.'
PR for the campaign, called Face Values, is being handled in-house. A
campaigns team has already been set up, headed by co-ordinator Paul
Harris.
The cost of the campaign is expected to be met largely through
donations.
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