Nelson Bostock wins computer security launch

Nelson Bostock Communications has won a pitch to handle consumer

media relations for the launch of a computer security product.

The agency claimed electronic security firm Indicii Salus had seen

presentations from 19 of the top 50 agencies in the country. Winning the

six-figure fee annual account involved three separate pitches. There was

no incumbent.

Nelson Bostock will launch Xenophon, which protects a range of

electronic devices, from PCs to mobile phones, against unauthorised


The agency will promote the product to senior managers in a range of

vertical markets such as banking, retail and the law. The theme will be

that the product allows online communication and transaction to be


The account will be run by associate director Rob Haslam, reporting to

Vanessa Chandrasekaran, Indicii EV-P for marketing and PR.

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