Nelson Bostock Communications has won a pitch to handle consumer
media relations for the launch of a computer security product.
The agency claimed electronic security firm Indicii Salus had seen
presentations from 19 of the top 50 agencies in the country. Winning the
six-figure fee annual account involved three separate pitches. There was
Nelson Bostock will launch Xenophon, which protects a range of
electronic devices, from PCs to mobile phones, against unauthorised
The agency will promote the product to senior managers in a range of
vertical markets such as banking, retail and the law. The theme will be
that the product allows online communication and transaction to be
The account will be run by associate director Rob Haslam, reporting to
Vanessa Chandrasekaran, Indicii EV-P for marketing and PR.