Orange has appointed Karen Earl to handle its newly acquired Rugby
Union sponsorship portfolio.
The Incepta-owned sponsorship PR specialist has been tasked with finding
ways to maximise Orange's exposure, through the rugby deal, in the
Orange announced last month that it was to sponsor European rugby
competitions the Heineken Cup and The Parker Pen Shield.
The deal was made as the mobile firm strives to overtake Vodafone as the
largest mobile operator in Europe.
Karen Earl director Tim Crow heads the account, reporting to Orange head
of sponsorship, Peter Raymond.
Ben Taylor, Orange international sponsorship manager, said: 'We
highlighted rugby as a good way of reaching the business sector in the
UK and France.'
Havas Advertising's sponsorship division SRI has been hired to exploit
the deal in France.
This is Karen Earl's first major win since the company was acquired by
Incepta in September.
Incepta bought another sponsorship specialist Redmandarin at the same
The move was taken to give the marketing services group a foothold in
the sponsorship sector.