Home Office PR campaign targets web paedophiles

The Home Office has taken on agency support as it mounts a campaign

to stop paedophiles using internet chat-rooms.

August.One Communications has won the account on a project basis over

the next three months following a three-way pitch last week.

The agency is tasked with helping warn parents of the dangers of

allowing children unsupervised access to chatrooms.

It will also help the Home Office PR team to highlight sources of

support and counselling that are available.

The campaign follows the setting up of a government taskforce, chaired

by Home Office minister Beverley Hughes in May this year, to look at

ways of curbing the activities of paedophiles on the internet.

Ad agency Ogilvy & Mather was taken on two months ago to create a press

ad campaign, which will launch in December.

Its campaign will run alongside August.One's work, which starts


The Home Office estimates that five million children are online in the

UK. There are estimated to be 100,000 chat-rooms on the web.

August.One corporate director Ellie Springett leads the account,

reporting to Home Office head of publicity Gill Stuart.

This is the first COI account win for the agency since it was added to

the 28-strong roster in August.

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