H&K wins brand and product PR job for Goodyear

Goodyear, the world's largest tyre firm, is planning a PR drive

across the UK and Europe with the appointment of Hill & Knowlton for

product and brand communications.

The firm is finalising details of the brief and budget with H&K in a

move that marks the firm's first appointment of a retained pan-European

PR agency.

Goodyear has previously used PR firms on an ad hoc basis across the

region, taking on firms for projects to support its large in-house PR


H&K was hired earlier this year to handle PR for Goodyear's eco-friendly

GT3 tyre. But Goodyear has decided to hire H&K on a retainer basis as

part of a plan to match communications more closely with the company's

business plans and structure.

Goodyear EMEA PR manager Luc Scheer, who is based in Luxembourg, said:

'We see the biggest potential in brand-based work, although product PR

will play a role in the brief.'

He hinted there could be a review and further communications changes in

the eastern European region.

- Ty Nant - the mineral water firm with 'cobalt' blue bottles - has

hired H&K for trade and consumer PR surrounding the launch of its new


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