Wembley, one of the UK's best known names in venue hire, is
preparing to hold pitches for two major accounts as it changes its
approach to handling PR.
The company - which is based around the derelict Wembley Stadium - is
seeking agencies to handle two PR remits: one is for entertainment venue
Wembley Arena, which recently played host to Hear'say, and the other is
for the Wembley Conference and Exhibition Centre.
Marketing manager Mark Almond said the firm had decided to change its PR
strategy, and separate the work for the two venues which had previously
been handled by one agency.
Explaining the decision, he said: 'Whereas we had one company for both
parts of the business in the past, we thought we would try something new
and look to take on specialists in both areas.'
He added that a shortlist of agencies had been compiled and that Wembley
was now waiting for them to reply with pitches for the business.
It is expected that pitches will take place in the next month, with
agencies to commence work on the account at the start of 2002.
Currently the brief is handled by London-based agency the Clareville
Consultancy, which, according to Almond, has been invited to repitch for
both parts of the business.
Almond said Wembley may still decide to take on just one firm, providing
one of those pitching for the business can convince them that they are
capable of successfully targeting both markets.
Wembley Arena holds up to 12,200 people, and hosts events such as
basketball and ice skating in addition to music and comedy events.
