CSR: Ambu-lunch serves up healthy options

In October 2011, the then health secretary Andrew Lansley issued a national target to reduce Britain's calorie intake by five billion calories a day. After the hospitality industry was repeatedly criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a provider of professional ingredients to the hospitality industry including brands such as Colman's and PG Tips - decided to act. It wanted to create a campaign that got chefs to believe they have the power to help consumers make healthier food choices when eating out. Unilever hired William Murray Communications to create and run the campaign.