H&K to aid Philips in Euro heart care launch

EINDHOVEN - Electrical giant Philips is embarking on a PR drive as it launches a revolutionary heart monitoring device across mainland Europe.

Philips' heartcare telemedicine services division is to launch a remote service, which enables medics to monitor those at risk of heart attack or disease without requiring them to be hospitalised for long periods.

Hill & Knowlton, led by global president Paul Taaffe, has been hired to support the launch, which began in Switzerland last week with a campaign aimed at healthcare professionals, swiftly followed by a consumer launch. The product will roll out across Europe over the next three years.

The agency's London office leads the account, working alongside Swiss associate agency Dr Peter P Knobel. H&K's Frankfurt office will assist the German launch in December.

H&K director Tara Jenkins leads an eight-strong team on the account, drawing on the agency's consumer, healthcare, crisis and financial offerings.

According to Jenkins the agency is to target consumers - who pay for and subscribe to the service - as well as healthcare professionals who will be called upon for advice and treatment.

She added that the agency's brief is complicated by its broad nature. "Our first priority is to launch it across Europe and make sure the messages are consistent, despite the healthcare systems across the continent being very, very different," she said.

The appointment with the Dutch technology giant, which is based in Eindhoven, was made following pitches from eight agencies, including international and local consultancies.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in