Celebrity chef Ken Hom has returned with a new venture, assuming
creative control of the relaunch of the Sri Siam Thai restaurants.
The flagship eaterie in Soho, owned by pub, restaurant and leisure group
Noble House Leisure (NHL), re-opened this week with a new Hom-devised
menu, and Jackie Cooper PR on-hand to attract publicity.
The agency's strategy is to 'bring Hom's unique style of oriental
cuisine and health aspects to the fore'. It will see the restaurants
target the lunchtime market, promoting the health benefits of a Thai
meal.
JCPR will relaunch further restaurants during 2002 for the chain, which
was bought last year by NHL.
At the time, NHL queried Hom's reported £50,000-a-year salary as
consultant chef at the Yellow River Cafe, leading to his group-wide
role.
With NHL on the verge of sealing a £470m takeover of the
Wolverhampton & Dudley Brewery chain, drinkers may well be in for some
of the best oriental food ever seen in pubs.
