PARIS: United International Pictures' retained French PR company
Lumiere Publicite has found a successor to founder Maurice Hanoka, who
has retired after 20 years heading the firm.
The Young & Rubicam-owned consultancy - which handles PR, marketing and
advertising for UIP movies, such as Tomb Raider and the recently
released American Pie 2 - has hired Stephane Huard as general
Huard joins from The Walt Disney Company France, where he acted as head
of merchandising licensing. He reports to Y&R's Christian Liabastre, who
is also president of Lumiere Publicite.
Huard said he had no plans to change staff numbers in his new role, but
said he hoped to handle PR for more local French films, which are also
distributed by UIP.
Lumiere Publicite, which was bought by Y&R three years ago, publicises
the release of up to 35 major movies a year.