Entertainment and consumer PR firm Borkowski PR has branched out
with the creation of a celebrity PR arm, boasting clients including
comedian Eddie Izzard and Sir Cliff Richard.
The five-strong division is headed by Karon Maskill, reporting to agency
founder Mark Borkowski.
Maskill said her employer was initially reluctant to create a dedicated
celebrity division: 'Mark never wanted to get into that side as you have
to be a certain type of animal to deal with celebrities.'
She said the firm had been approached in the past few years by a diverse
range of public figures keen to secure their services, and now launches
the division with 12 clients.
Borkowski and Maskill spent time in Los Angeles planning the division,
making contacts to offer their clients promotional services in the