Stateside Foods consumer/B2B brief win for NP

Chilled pizza firm Stateside Foods, which makes more than 100

million pizzas a year, has turned to NP to handle its consumer and B2B

PR accounts.

Stateside appointed NP, formerly known as Northern Profile, after a

three-way pitch on a brief to provide media relations and product

placement work.

The Bolton-based company has tasked NP with carrying out the PR brief

across the UK, involving NP offices in London, Manchester, Leeds and


Stateside, which supplies supermarkets such as Tesco, ASDA, Safeway and

Iceland, has become a success story in recent years since its 1990

management buyout. It now turns over £25m a year - nearly double

the figure of two years ago - and employs 500 people at two UK


The company makes stone-baked pizzas, alongside American-style, deep-pan

pizzas and garlic bread.

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