Media and entertainment PR firm Taylor Herring Communications has
recruited BBC Radio 1's former head of press Polly Ravenscroft.
Ravenscroft will join the two-month-old agency in the role of senior
account director.
She joins after taking maternity leave and then voluntary redundancy
from her position as head of press and publicity at BBC Production, a
role which disappeared following a reorganisation under director-general
Greg Dyke in the summer of 2000.
THC joint MD James Herring said she would be working on accounts
relating to TV and celebrities such as the Channel 4/Endemol
Entertainment contract to promote the show Bar Wars and work for
Talkback Productions.
'She is regarded highly by senior editors and was at the top of the list
for this position. I think she will fit in as it is a complete match
with her skill set,' he said of her appointment.
Ravenscroft said: 'It is exciting to work for an agency focusing solely
on entertainment.'
Her most recent role involved running a five-strong team on strategic
programme PR and talent-related PR. This involved, for example,
supporting the corporation's activity at the Montreaux TV Festival and
handling crisis PR.
Previously at Radio 1, in 1994 she handled the Zoe Ball Breakfast Show
launch.
The appointment takes the agency to eight staff. Ravenscroft will sit
between the two joint MDs - Herring and Cath Taylor - and the agency's
three account managers.
