Mantra selected for pan-Euro B2B job at Yahoo! arm

Yahoo!'s B2B division, Enterprise Services, has awarded technology

PR firm Mantra its pan-European PR remit.

Mantra adds the brief to its existing consumer PR account with Yahoo!

Europe, which was won in December last year (PRWeek, 8 December


The agency will run a PR campaign covering the UK, France, Germany,

Spain, Italy and the Nordic countries.

Mantra associate George Coleman heads a six-strong account team,

reporting to Yahoo! Enterprises Services head of European PR and

marketing Amy Werner.

The account will be run from Mantra's London office, but Coleman said

they were considering appointing affiliate agencies in Europe to help

with the account next year.

The B2B arm of Yahoo! Europe, which launched in the UK last June, has

not employed an external PR agency before.

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