Penrose Financial wins a three-way pitch for AXA IM job

City PR firm Penrose Financial has won a three-way pitch against

Financial Dynamics and Lansons Communications to handle UK PR for AXA

Investment Management.

AXA IM, which manages £160bn of assets globally and £51bn in

the UK, handed Penrose a remit to oversee all institutional and retail


The move marks AXA IM UK's first external PR appointment.

Penrose joint founders Gay Collins and Louise Hatch will lead the

account, working closely with AXA IM UK director of marketing Julia


Collins said: 'AXA IM UK is at a crucial stage of its development and a

core part of our brief is to introduce them as a stand-alone investment

management business.'

Penrose adds the client to a list including Credit Suisse Asset

Management's retail arm and State Street Corporation.

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