City PR firm Penrose Financial has won a three-way pitch against
Financial Dynamics and Lansons Communications to handle UK PR for AXA
Investment Management.
AXA IM, which manages £160bn of assets globally and £51bn in
the UK, handed Penrose a remit to oversee all institutional and retail
PR.
The move marks AXA IM UK's first external PR appointment.
Penrose joint founders Gay Collins and Louise Hatch will lead the
account, working closely with AXA IM UK director of marketing Julia
Choudhury.
Collins said: 'AXA IM UK is at a crucial stage of its development and a
core part of our brief is to introduce them as a stand-alone investment
management business.'
Penrose adds the client to a list including Credit Suisse Asset
Management's retail arm and State Street Corporation.
