Ketchum’s brief will be to use media relations to promote the product development company’s services and help with high-level recruitment. The account was formerly held by EML, who handled the account since 2007.
Cambridge Consultants, which comprises 360 engineers, designers, scientists and consultants, helps clients turn business ideas into marketable products.
Ketchum’s first task was last week’s Innovation Day, a conference held every two years, where technology products and prototypes to be unveiled included an ‘auto-injector’ to administer hormone treatment to IVF patients, and the world’s first wireless automatic gear-changing bicycle.
Ketchum won the business following a competitive pitch and will report to Cambridge Consultants’ PR and comms manager Debbie Mayhew.
Mayhew said: ‘Cambridge Consultants is looking to double in size in five years and Ketchum is helping us communicate our expertise and innovation to senior decision-makers across the science, business and technology communities.
'Our campaign will also ensure we can continue to attract the most capable scientists, technologists, engineers and mathematicians from around the world to support our rapid growth.’
David Vindel, managing director, European Technology at Ketchum, said: ‘Innovation is vital to the future growth of the global economy and Cambridge Consultants lives at the creative interaction between science and business. Ketchum will be passionately telling stories about how truly groundbreaking technology is transforming the world.’