British Interactive Media Association appoints Parys Communications to raise profile

The British Interactive Media Association has brought in comms help as it seeks to position itself as the leading voice on digital media.

BIMA: Fighting for the digital industry
BIMA has appointed Parys Communications for a three-month project brief after a five-way pitch.

The organisation, set up to represent the interests of the British digital industry, is looking to raise its profile in the national media.

Parys Communications will co-ordinate BIMA’s response to major breaking digital news and market issues.

The agency will also target students and other relevant demographics through industry projects to encourage more people to enter the digital market.   

BIMA has a membership roster of more than 200 brands, media owners, educational institutions and interactive agencies including SapientNitro, POSSIBLE, AKQA, Ogilvy, LBi and EMC Consulting.

Parys Communications MD Patrick Herridge said: ‘BIMA can offer the media an independent, expert and unbiased voice on all areas of digital media. Our role will be to ensure that this voice is heard across a wide range of broadcast, print and digital media.’

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