Claims Direct set to stage pitch for financial PR remit

Claims Direct is to repitch its financial PR account following the

resignation of incumbent Golin/Harris Ludgate.

Simon Ware-Lane, the rival ClaimLine founder who last month handed Max

Clifford a tabloid PR brief, has bought a 30 per cent stake in Claims


He plans to merge the two, and this week confirmed the financial account

was up for pitch in December.

G/HL - now being merged into Weber Shandwick Worldwide's City offering

Weber Shandwick Square Mile - relinquished the account shortly after the

completion of Ware-Lane's Claims Direct deal. The agency will work on

the account until the turn of the year.

Gavin Anderson, which was taken on to handle PR surrounding the

Ware-Lane buy, is shortlisted for the review.

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