Package holiday giant Airtours has made its top PRO redundant in a
cost-cutting response to the world travel market slump since 11
Group communications director Anita McErlean was informed of the
decision by finance director David Jardine late last week.
She is understood to be in talks with the company about possible
redeployment, having worked in sales and operational roles there for
more than eight years. But the company is shedding up to 400 UK jobs in
what a spokeswoman described as 'inevitable belt-tightening'. McErlean
is the only PR casualty.
Corporate relations head Helen Stevenson Bulloch said confusion over the
name of the listed entity and its subsidiaries had played a part in the
decision to merge three teams into one.
Airtours Holidays and Airtours International - the package tours and
airline respectively - along with the quoted Airtours plc, all had
separate PR teams.
One central function will now see Stevenson Bulloch in one of three
joint top jobs alongside soon-to-be-appointed heads of media relations
and public affairs. All three will report to Jardine.