Warburtons seeks agency to promote health credentials

Warburtons is in talks with agencies about a brief to promote the health credentials of the best-selling bakery brand.

Warburtons: Raising awareness of health credentials

The family-owned baking firm is understood to have met a series of agencies in two rounds of talks during the past few weeks.

The move comes after the Federation of Bakers, of which Warburtons is a member, and the Flour Advisory Bureau launched a hunt for agency help to ‘raise awareness of the nutritional and health benefits of bread’ (PRWeek, 2 November).

Warburtons’ retained consumer agency Clarion Communications, whose work includes media relations and digital, is not affected by the pitch.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Recommended for you

Recommended for you

Explore further