MEDIA: Personal finance section for Men's Health magazine

Lifestyle title Men's Health is set to add a personal finance

section to its monthly offering from next January.

Editor Simon Geller said content would be provided by GuardianUnlimited,

overseen by Marianne Curphey, deputy editor of the newspaper's online

network and launch editor of MoneyUnlimited.

The Men's Health website, edited by Will Callaghan, will also carry the

new content. 'There will be financial advice with a link to

GuardianUnlimited,' Geller said.

But The Guardian's online operation insisted no deal had been


'We are in discussion about a content deal in the magazine and on the

(Men's Health) website but there is no confirmation,' a

GuardianUnlimited spokeswoman insisted, despite also confirming that the

Money site is to be relaunched later in the autumn.

Geller said the 213,000-selling Men's Health had 'toyed' with financial

pages in the past but had not found someone with the necessary expertise

to produce them.

The magazine, published by Rodale, is also pushing ahead with a raft of

further changes. A two-page section on grooming will appear in the

December issue, edited by former deputy editor Lee Kynaston.

Three new sections appeared in the November issue - Travel, Average Guy,

which features statistics on different health issues, and Perfect Form,

which covers sporting tips. A section on gadgets was added last


Men's Health this week also launched a daily text messaging service with

wireless marketing company Flytxt, providing the weight-conscious with

advice on meals.

It is aimed at the same target audience as the magazine - 25 to

44-year-old men. Sign-up is via a premium-rate phone number and

effectively provides a daily SMS shopping list that Flytxt said takes

account of users' tastes and location.

Flytxt CEO Lars Becker said: 'This is not the traditional audience for

text messaging but the medium is growing up.'

The project may be extended past its initial three-month slot, and

information from it may be syndicated to third parties, Becker added.

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