The National Ambulance Resilience Unit is launching a pitch for help to raise its profile and boost its reputation.
The organisation was originally created shortly after the 7/7 attacks to monitor and improve the consistency of ambulance services across the country and help them work together where necessary.
PRWeek has seen a document from the organisation that outlines a need for PR assistance to ‘protect and enhance its reputation at all times’, as well as providing ‘advice and counsel’ and ‘practical creative input’.
The work will be for a three-year period, with an option to extend a further two years, and is understood to be worth a six-figure sum. It is also likely to include promoting next year’s NARU exhibition conference, which is aimed at ambulance and NHS personnel as well as the police and fire services. The event is likely to take place in the autumn.
A spokeswoman for NARU said: ‘NARU was set up so the ambulance services were able to respond as quickly and efficiently as possible, and we want to send out a positive message about the role we play in helping services work together.
‘The work will be with a range of different people across a range of different levels. That could be from paramedics through to ministers, depending on what issues arise, and it will be both internally and externally facing.’
Last year, NARU was relaunched in its current format after services were transferred from the Department of Health to West Midlands Ambulance Service.