Following a competitive pitch process reported in PRWeek, Open Road will assist BDO in promoting its expertise in areas including challenges faced by small and mid-cap businesses, the future of manufacturing and how to make the UK tax system more competitive.
Open Road will also help BDO make its voice heard to support change in the audit market.
BDO, Britain’s sixth biggest audit firm, shortlisted five agencies for the account, thought to include Blue Rubicon, Fishburn Hedges and Westminster Advisers.
The process was initiated after incumbent Edelman resigned the account as it works with PricewaterhouseCoopers in the US, to avoid a potential conflict. The brief is thought to be worth about £100,000 a year.
Open Road director Martin Le Jeune said: ‘This is an organisation that has real expertise in issues that are vital to the future of the UK, while the current Competition Commission inquiry is an important opportunity to examine the failings of the audit market. We look forward to helping the BDO team manage its public affairs outreach.’
BDO’s director of comms Nick Wright added: ‘It’s no exaggeration that this is one of the most important times for the accounting profession. Accountants have a privileged role in helping to drive business growth.’