80:20 will handle media relations for international trade and consumer publications, and support Execujet’s in-house marketing team.
The aviation group manages 150 business jets across Africa, Asia, Australasia, Europe, Latin America and the Middle East.
Execujet’s group PR manager Juliane von Heimendahl said: 'We selected 80:20 Communications on the basis of journalist recommendations – the agency has a proven track record in the aviation industry and we look forward to working with the company.'
The agency has specialist experience in the aviation field, with clients such as Cessna Aircraft Company, Bell Helicopter and London Executive Aviation.
80:20 was appointed without a pitch and replaces Emerald Media as Execujet’s retained agency.