PUBLIC SECT0R: UK museum body appoints THP to grow awareness

The National Museum Directors' Conference (NMDC), which represents

the heads of all UK national museums, has taken on agency support for

the first time.

The NMDC has hired arts and media PR firm Town House Publicity in a bid

to raise awareness of its UK-wide training, education, international and

regional affairs initiatives.

High-profile galleries expected to benefit from this latest PR push

include the Victoria and Albert Museum, which has seen flagging visitor

numbers this year, and the Tate galleries.

The move to appoint a consultancy follows a review into all operations

carried out by the body's chairman Robert Crawford, who was appointed

last year.

The review also resulted in the appointment of the body's first

full-time secretary, Sean Bullick, to whom THP reports.

THP's client list includes the British Museum, The Times and The Sunday

Times. Agency MD Mary Fulford will head the account.

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