The National Museum Directors' Conference (NMDC), which represents
the heads of all UK national museums, has taken on agency support for
the first time.
The NMDC has hired arts and media PR firm Town House Publicity in a bid
to raise awareness of its UK-wide training, education, international and
regional affairs initiatives.
High-profile galleries expected to benefit from this latest PR push
include the Victoria and Albert Museum, which has seen flagging visitor
numbers this year, and the Tate galleries.
The move to appoint a consultancy follows a review into all operations
carried out by the body's chairman Robert Crawford, who was appointed
last year.
The review also resulted in the appointment of the body's first
full-time secretary, Sean Bullick, to whom THP reports.
THP's client list includes the British Museum, The Times and The Sunday
Times. Agency MD Mary Fulford will head the account.
