Yellow Door takes Dunhill consumer work from Purple

Dunhill has appointed retail communications agency Yellow Door as

the brand seeks to capitalise on the success of its West End store.

Yellow Door has been asked to run day-to-day consumer PR, an account

previously held by fashion PR agency Purple.

The firm will handle PR around next year's spring and summer menswear

and accessories collections and the launch of a Dunhill-branded presence

in department store Selfridges later this year.

Account manager Katy Ashby said: 'We want to make Dunhill the

destination store for men, and keep the brand in the news by building a

regular communication with the press.'

The agency will also work on Dunhill's annual golf championship at St

Andrews, and promote the store's deal with designer Michael Tapia.

The account will be run by creative director Mary Portas, reporting to

Dunhill comms director Peter Cross.

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