Strategix comms remit for Brodeur on six-figure fees

Software firm Strategix has handed Brodeur Worldwide its entire PR

and communications account worth 'substantial' six-figure fees.

Strategix - which develops e-business software for electronic retailers,

resellers and distributors - hired Brodeur after a final two-way pitch

believed to have been against Weber Shandwick Worldwide.

Brodeur will work on a remit encompassing media training, on and offline

media relations, analyst relations and direct marketing. The consultancy

will also run Strategix's speaker placement programme.

Brodeur's team reports to Strategix marketing director Andrew Yuille,

who said the agency would help with more than media relations: 'Getting

coverage is one thing, but there's also running initiatives that are

specifically relevant to the business,' he said.

Strategix works for clients including Virgin Mobile, Bailey Telecom and

Dimension Data.

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