Internet service provider Tiscali UK is putting its B2B and B2C PR
up for grabs following the appointment of its first PR and
Cornelia Parchment-Horn joined Tiscali last month as the first UK
in-house PR chief with an immediate remit to review the firm's external
She joined from analyst and consulting firm Ovum, where she was UK PR
Tiscali formed in the UK in July after the Italian parent group bought
ISPs LineOne, World Online and LibertySurf.
Tiscali currently uses tech firm Harvard PR in the UK, in a link dating
back four years.
'When LineOne, World Online and LibertySurf merged to become Tiscali UK,
we reviewed all our internal processes and part of that is marketing and
PR,' said Parchment-Horn.
'We are trying to start everything afresh - Harvard has been invited to
repitch, but we wanted to get a feel for what else is out there.'
The first shortlist had been drawn up this week and they hoped to have a
final shortlist by the end of October, she added.
It is believed four or five agencies are involved in the review and
McLaurin is believed to be pitching.