PR heads at mm02 are set to review agencies roster

BT's demerged and rebranded wireless arm mmO2 is conducting a

thorough PR agency review following last month's appointment of PR heads

Richard Poston and David Boyd.

A host of agencies could be affected in the external comms overhaul,

including Brunswick, Fishburn Hedges, Le Fevre and MacLaurin - a roster

inherited from the then BTWireless.

mmO2 spokesman Simon Gordon said a review is underway: 'Some agencies

will stay on the roster, but in the meantime it's business as usual.

We're not going to change agencies for the sake of it, it's a new

communications set-up and a new company, so a review makes sense.'

The group has also hired David Nicholas as head of media relations as

part of the comms team being set up under recently appointed director of

communications Richard Poston, formerly TI Group PR head.

Nicholas previously worked with Poston at TI Group as media relations


The new line-up also includes the promotion of Gordon to PR manager and

BT's Roma Thomas to head of internal communications alongside the

appointment of head of public affairs Richard Brown.

Brown joins in November. He was director of communications for Camelot

International which is not seeking to replace him.

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