M&C Saatchi to run Dixons' social media amid customer rethink

Electronics retailing powerhouse Dixons has called in M&C Saatchi Group as it fights to gain a stronger voice across social media.

by John Owens
Brand ambassador: Tinchy Stryder teamed up with Dixons to promote its Goji accessory range
Brand ambassador: Tinchy Stryder teamed up with Dixons to promote its Goji accessory range

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