Incredible India brings in PR support for UK campaign

A state-funded Indian tourism body has brought in travel PR specialists McCluskey International to handle PR activity in the UK during travel show World Travel Market.

Taj Mahal: Indian Tourist Board targets UK
Taj Mahal: Indian Tourist Board targets UK

Earlier this year, Incredible India unveiled a campaign named ‘Find What you Seek’, and has now briefed McCluskey International to launch this to the UK market during World Travel Market at London’s Excel in November.

McCluskey International will be organising a press conference for Indian tourism minister Shri Subodh Kant Sahai, and managing an Indian themed dinner and social event.

McCluskey International’s Agency Principal, Judy McCluskey, said: ‘It’s a stunning destination and another addition to our growing portfolio of Asian clients. We look forward to sharing it with all our key media contacts during the travel industry’s biggest week.’

World Travel Market also includes a social media conference for bloggers, travel writers and social media experts, which has been sponsored by Siren Communcations for the second year running.

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