One2One recruits Lovell as corp comms director

One2One has recruited Neil Lovell as director of corporate

communications as the mobile phone operator embarks on a global

re-branding as T-Mobile.

Lovell takes over from Anna Cloke, who left One2One in March to join

rival Vodafone (PRWeek, 17 August).

He will oversee a 20-strong corporate comms department as the operator

re-brands globally in preparation for the move to 3G mobile


Lovell joins from recruitment agency Barkers Advertising where he was a

regional director. Previously he ran his own property development


At One2One he oversees all aspects of communications including corporate

PR, marketing PR, employee communications, community liaison and

knowledge management.

One2One will migrate to the international T-Mobile brand under owners

Deutsche Telekom by the end of next year. Facilitating this move, both

externally and internally will be a major communications task, Lovell


One2One human resources director Jim Morrison said: 'We wanted someone

to build relationships internally and externally. One challenge is to

have our employees understand what we are doing, why, and their part in

that achievement.'

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