One could be forgiven for smirking at the irony. The website of the
Helsinki stock exchange's new technology index HEX fell victim to an
unfortunate piece of luck as it launched with a mighty PR gaffe last
As with any good website, the draft design was fleshed out with dummy
text boasting: 'There is very little reliable information to be found
here. We'll be mostly giving incorrect market information to the
investors so that they will lose all their money. We'll carry on writing
this chauvinistic nonsense and will be publishing the next installment
of the diary of drunken idiots shortly.'
All good - if a little puerile - thus far, but the misfortune arises
when the financial market inadvertently put the site online, resplendent
with the erroneous text.
This was corrected within hours, although not swiftly enough to prevent
news of it travelling across the Baltic and North Seas to Diary.