Say Communications will also educate stakeholders on the importance of coal in the energy economy, initially targeting Europe, India, China, Australia, Brazil and the US.
The London-based global industry association comprises international coal producers and stakeholders including Anglo American, Glencore, Rio Tinto and Total.
Say Communication’s joint managing director Louise Stewart-Muir said: ‘With a wealth of expertise and experience in environmental issues, the World Coal Association is an excellent addition to Say’s environment practice.
‘Our partnership is an exciting opportunity to ensure coal is recognised as a critical player in the global energy mix amongst key stakeholders.’
It’s the first time the WCA has worked with an external agency and the brief was awarded following a competitive pitch. The Say Communications team will work alongside the World Coal Association’s in-house lobbying team reporting to WCA’s director of communications Katie Warrick.
