INTERNATIONAL: News broadcasts to return to normal soon, says US poll

ATLANTA: A KEF Media Associates phone and e-mail poll of 50 local

market US TV newsrooms predicts that, barring unforeseen breaking news,

TV will return to normal news coverage by early to mid-October.

This would include normal levels of consideration for satellite media

tours, video news releases, and b-roll.

Most newscasters surveyed said the World Trade Center and Pentagon

attacks generated round-the-clock coverage from 11 to 14 September.

Most respondents said their stations returned to regularly scheduled

newscasts by 17 September, but that they expected coverage for the next

two weeks to be centred on the atrocities.

- VNR companies have been forced to cancel or postpone the distribution

of most of their regular stream of broadcast packages as a result of the

extraordinary news coverage of the terrorist attacks.

News Broadcast Network is advising clients it expects a normal service

to resume at the beginning of October.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in