Tech agency Fox Parrack Hirsch Communications has won a three-way
pitch to handle PR work for BT Indirect Channels - the division of BT
which looks after companies which sell BT products through third
FPH will help BTIC, which is responsible for revenues in excess of
£600m a year, to cement its relationship with trade partners.
The agency also hopes to raise the profile of the division's senior
executives in the trade media.
FPH account manager Caroline Larnach said: 'There are a lot of facets to
the way BT supports its partners - we will communicate those benefits to
partners to help strengthen existing relationships and attract new
partners. We will do this through media relations and working with event
She added: 'BT has a range of partner events, and we will promote
We will support this with trade PR and in-house partner communications
and online resources.'
FPH won the work after a pitch thought to have included Profile
Communications, the incumbent.
The combined retainer and project brief will be run by Louise Parkes,
FPH PR director, reporting to Gail Lunt, BTIC head of channel