Fox Parrack Hirsch to raise BTIC third party relationship

Tech agency Fox Parrack Hirsch Communications has won a three-way

pitch to handle PR work for BT Indirect Channels - the division of BT

which looks after companies which sell BT products through third


FPH will help BTIC, which is responsible for revenues in excess of

£600m a year, to cement its relationship with trade partners.

The agency also hopes to raise the profile of the division's senior

executives in the trade media.

FPH account manager Caroline Larnach said: 'There are a lot of facets to

the way BT supports its partners - we will communicate those benefits to

partners to help strengthen existing relationships and attract new

partners. We will do this through media relations and working with event


She added: 'BT has a range of partner events, and we will promote


We will support this with trade PR and in-house partner communications

and online resources.'

FPH won the work after a pitch thought to have included Profile

Communications, the incumbent.

The combined retainer and project brief will be run by Louise Parkes,

FPH PR director, reporting to Gail Lunt, BTIC head of channel


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