Roger Staton Associates has won the entire UK PR business of
lighting manufacturer Osram following a four-way pitch.
The six-figure account comprises B2B and consumer work, raising
awareness of the brand in the lighting supply chain as well as among
The challenge is to reach trade audiences such as contractors and
Account director Amanda Hassall said: 'They are quite traditional and
difficult to influence, but very important for Osram. Some of them are
not even computerised.
The work involves explaining how technical innovations within lighting
can be used in the home or office.
The pitch also included the incumbent Nexus Communications.
The agency reports to Anna Woollven, Osram retail marketing and