Kodak Weddings is embarking on its first promotional drive, since
being formed two years ago, by appointing London-based PR firm
A division of the photographic giant, Kodak Weddings is hoping to
capitalise on its database of wedding industry suppliers such as
photographers, florists, travel companies, bridal wear firms and
Republic has been given a six-month mandate to promote the Kodak
Weddings Information Service brand and increase traffic to the
kodakweddings. com website.
The deal cements Republic's link with the company as it already works
for two other Kodak subsidiaries in the UK.
Republic joint MD Jane Howard said the deal would strengthen the PR
firm's relationship with Kodak Consumer Imaging and Kodak Picture CD, as
well as handling corporate issues across the UK.
'Kodak Weddings has not used PR before. They have spent two years
building their product and believe the time is right for a consumer
push,' she said.