Kodak Weddings takes Republic to boost awareness

Kodak Weddings is embarking on its first promotional drive, since

being formed two years ago, by appointing London-based PR firm


A division of the photographic giant, Kodak Weddings is hoping to

capitalise on its database of wedding industry suppliers such as

photographers, florists, travel companies, bridal wear firms and

insurance companies.

Republic has been given a six-month mandate to promote the Kodak

Weddings Information Service brand and increase traffic to the

kodakweddings. com website.

The deal cements Republic's link with the company as it already works

for two other Kodak subsidiaries in the UK.

Republic joint MD Jane Howard said the deal would strengthen the PR

firm's relationship with Kodak Consumer Imaging and Kodak Picture CD, as

well as handling corporate issues across the UK.

'Kodak Weddings has not used PR before. They have spent two years

building their product and believe the time is right for a consumer

push,' she said.

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