The Week in Media

Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division. Fallon will take over the reins on 1 January 2013 and joins the Pearson board with immediate effect.

IPC, publisher of Look, NME and Marie Claire, has reported a 23 per cent lift in pre-tax profits to £45m in 2011, in contrast to rival Bauer Consumer Media, whose profits dropped 9.5 per cent to £57.3m in the same year. IPC reported that its pre-tax profits were up 23 per cent from £36.9m to £45.5m in the year ending 31 December 2011, according to accounts filed at Companies House.

Dennis Publishing is to report a 14 per cent increase in annual pre-tax profits to £4.1m for 2011 and is expecting further improvement this year. Results filed at Companies House show pre-tax profits increased for the second year in a row from the height of the economic crisis in 2009, when they fell to £2.4m.

Twitter is introducing a new feature, called Twitter Survey, aimed at helping brands measure the effectiveness of their ad campaigns on the platform. Twitter Survey pops up within a user's timeline and asks users to fill in a series of questions if they click through.

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