The Big Partnership was picked for the retained account following a four-way competitive pitch.
The campaign, which kicks off this month, aims to support the firm’s engagement with Scotland’s business owners and encourage them to get a music licence where appropriate.
PPL licenses recorded music for broadcast, online and public performance use, with licences issued to those running bars and nightclubs through to universities and local authorities.
Part of The Big Partnership’s remit is to support the music licensing firm’s attendance at key sector and business events and develop its stakeholder relationships across different business areas.
The appointment follows a similar brief being given to Fishburn Hedges covering the UK.
Neil Gibson, director and co-founder of The Big Partnership, said: ‘Music plays a part in everyone’s lives, those making it, listening to it and those buying it. We hope to educate Scotland’s business owners on the role it can play in their workplace and ultimately communicate the need for a licence.’
Director of PR and corporate communications at PPL, Jonathan Morrish, said: ‘We appointed The Big Partnership to manage our Scottish work as we felt they had a clear understanding of our requirements as an organisation and our campaign. Their vision and creative ideas were matched by their unrivalled contacts and expertise, and we feel that they can help deliver the message to a large audience.’
The news comes as the Government announced that venues in England and Wales with a capacity of under 200 people will no longer need a licence for live music.